Broadweigh comes of age at LDI

Debut of new Bluetooth system in the USA marks start of big changes for the company

At LDI this year, leading wireless load cell brand, Broadweigh will officially come of age. The brand which was born eight years ago will emerge from the shadow of its industrial beginnings with a bold new look and new vision for the future. This comes as the company prepares to give its award winning Bluetooth system its US trade show debut .  This year Broadweigh is collaborating with CassidyRig, one of its US product partners, with Dan Cassidy, founder and CEO responsible for the design and build of the stand – which of course will be monitored with Broadweigh loadcells. Speaking ahead of the show, Robert Wilmington-Badcock, MD of Mantracourt said:

“Broadweigh really came about as a result of some clever thinking by one of our employees, who happened to be a part time rigger. He saw the potential for Mantracourt to break into the entertainment technology market with our core wireless technology which, at the time, had just been released and was being rapidly adopted in the under hook industrial market . Little did we realise that our wireless load cell offering would become the success that it is today. You could say that Broadweigh was never part of the original Mantracourt blueprint.”
He continued: “However looking around in the market, it has become very clear to us that no one else is designing monitoring tools specifically for the entertainment market, or as successfully. As a company, we hold the engineering and manufacturing capabilities to bring really useful products to riggers and 2020 will mark the year that a series of bold developments will be released and continue to be developed upon.”

Broadweigh has earned a solid reputation as a market leader in the rigging and entertainment industry. It was important to the Broadweigh team that this was communicated more clearly, so the management team has worked closely with a branding agency to help visualise and create a bold new vision.

“We liaised with many people to help us get our messaging spot on,” explained Robert – from users of our kit to our distributors, engineers and production teams. We’ve created a new brandmark which gives a fresh new look and which will be adorning all new Broadweigh kit, marketing material and merchandise in the New Year.”

The timing of rebrand co-incides with new feature releases on existing products as well as two major new offerings from Broadweigh – its Bluetooth Telemetry and in house calibration service. The Broadweigh 3.25 tonne load shackle, with integrated Bluetooth LE 4.0, provides high precision, multi-channel wireless load monitoring and sends data straight to the Broadweigh app for easy viewing on an iOS or Android device. It requires no other accessories – simply download the free app which contains all the tools required to configure and display data from the shackles in range.  Broadweigh Bluetooth shackles are supplied pre-calibrated, ready to be viewed on the app and available in a robust case holding up to 4 shackles. The app has been designed to be intuitive so that setting up load cells and configuring projects is quick and easy.

Meanwhile, the company launched its in-house calibration service this autumn. This is an exciting new offering, open to all genuine Broadweigh shackles no matter their age or hours of use.

Kelly Voysey, marketing manager for Mantracourt and Broadweigh said:

“We’ve distilled the benefits of the Broadweigh system down to a handful of points – and at LDi our booth will be all about “Know More Do More”. On our show stand we want to demonstrate how load cells can give a greater understanding of what is happening on a rig. Our message is that the more accountable you can be for every rigging point that you’re hanging from, the more creative and innovative you can be while ensuring a safe working environment. We’re all about providing our customers with a system that is usable, dependable and flexible. Our system is intuitive, it’s reliable even in the most challenging of environments and it can be used straight out of the box in its simplest form, while also having the power to deliver hundreds of load points. using our visualisation software.”

“Broadweigh’s new vision will ensure that the brand develops with greater confidence than ever before. “We know who we are,” explained Robert. “We are an enthusiastic and willing team of engineers, committed to making more possible. We are really excited for 2020 and have the drive and determination to reach new heights and cement our place as the number one sensor provider, leading the way in innovation. Watch this space”.